/* ===== TOKENS ===== */
:root {
  --paper: #e7e1d6;
  --paper-2: #ece6db;
  --ink: #15151a;
  --red: #d92d2d;
  --red-deep: #c41f2a;
  --navy: #1b2a4a;
  --gray: #8c8780;
  --line: #2a2a2a;
  --serif: "Playfair Display", Georgia, serif;
  --mono: "Space Mono", "Courier New", monospace;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  background: var(--paper);
  color: var(--ink);
  font-family: var(--serif);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

.page {
  max-width: 1180px;
  margin: 0 auto;
  padding: 0 48px;
}

.mono { font-family: var(--mono); letter-spacing: 0.08em; }

.serif-head {
  font-family: var(--serif);
  font-weight: 800;
  line-height: 1.02;
  font-size: clamp(2rem, 4vw, 3.1rem);
  letter-spacing: -0.01em;
}

.red-italic { color: var(--red); font-style: italic; }

.tag {
  display: inline-block;
  font-size: 0.62rem;
  letter-spacing: 0.18em;
  border: 1px solid var(--ink);
  padding: 6px 12px;
  border-radius: 2px;
  margin-bottom: 26px;
}

.rule { border: none; border-top: 1px solid var(--line); margin: 0; }
.rule.wide { margin: 64px 0; }

/* ===== TOP BAR ===== */
.topbar {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 22px 0 14px;
  font-size: 0.6rem;
  letter-spacing: 0.16em;
}

/* ===== HERO ===== */
.hero { position: relative; padding: 40px 0 20px; }

.hero-dots {
  position: absolute;
  top: 18px; right: 30px;
  width: 70px; height: 36px;
  border: 1.5px dashed var(--red);
  border-radius: 50%;
  transform: rotate(-18deg);
  opacity: 0.7;
}

.hero-title {
  font-family: var(--serif);
  line-height: 0.86;
  font-weight: 900;
}

.word-custom {
  display: block;
  font-size: clamp(3.5rem, 13vw, 9.5rem);
  font-weight: 900;
  letter-spacing: -0.03em;
}

.hero-row {
  display: flex;
  align-items: baseline;
  gap: 0.1em;
  flex-wrap: wrap;
}

.word-boring {
  font-style: italic;
  font-weight: 700;
  color: var(--gray);
  font-size: clamp(3rem, 11vw, 8.2rem);
  position: relative;
  letter-spacing: -0.01em;
}
.word-boring::after {
  content: "";
  position: absolute;
  left: -4%; right: -4%;
  top: 52%;
  height: 5px;
  background: var(--red);
  transform: rotate(-3deg);
}

.word-tshirt {
  color: var(--red);
  font-style: italic;
  font-weight: 800;
  font-size: clamp(3.5rem, 13vw, 9.5rem);
  letter-spacing: -0.02em;
}

.word-shirt {
  display: block;
  color: var(--red);
  font-style: italic;
  font-weight: 800;
  font-size: clamp(3.5rem, 13vw, 9.5rem);
  letter-spacing: -0.01em;
  margin-top: -0.05em;
}

.hero-foot {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 34px;
}

.hero-sub { font-size: 1.4rem; font-weight: 500; }
.hero-sub em { color: var(--red); font-weight: 700; }

.hero-note { color: var(--red); font-style: italic; font-size: 0.95rem; }
.mono-ish { font-family: var(--serif); }

/* ===== PILL NAV ===== */
.pillnav {
  background: var(--ink);
  color: var(--paper);
  border-radius: 40px;
  padding: 15px 28px;
  margin: 30px 0 70px;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-wrap: wrap;
  gap: 10px;
  font-size: 0.6rem;
  letter-spacing: 0.14em;
}
.pillnav i { color: var(--red); font-style: normal; }

/* ===== THE IDEA ===== */
.idea {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  align-items: start;
  padding-bottom: 30px;
}
.idea-left .serif-head { font-size: clamp(2rem, 3.6vw, 2.8rem); }
.idea-right p { font-size: 0.92rem; line-height: 1.6; margin-bottom: 16px; max-width: 440px; }
.idea-right strong { color: var(--ink); }

.callout {
  border: 1px solid var(--red);
  border-radius: 3px;
  background: rgba(217, 45, 45, 0.05);
  padding: 16px 18px;
  display: flex;
  gap: 12px;
  max-width: 440px;
  margin-top: 22px;
}
.callout-dot { color: var(--red); font-size: 0.7rem; line-height: 1.4; }
.callout p { color: var(--red); font-size: 0.85rem; line-height: 1.5; margin: 0; }

.lil-star { color: var(--red); font-size: 1.2rem; margin: 30px 0; }

/* ===== LOOK BOOK ===== */
.center-head { text-align: center; margin-bottom: 50px; }
.serif-head.center { font-size: clamp(2rem, 4vw, 3rem); }
.sub-center {
  font-style: italic;
  color: #5c574f;
  font-size: 0.9rem;
  margin-top: 14px;
}
.center-head .tag { display: inline-block; }

.polaroids {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 22px 18px;
}

.poly {
  background: #fbfaf6;
  padding: 12px 12px 18px;
  box-shadow: 0 12px 24px rgba(0,0,0,0.12);
  position: relative;
  transform: rotate(-1deg);
}
.poly:nth-child(even) { transform: rotate(1.2deg); }
.poly:nth-child(3) { transform: rotate(-0.5deg); }

.tape {
  position: absolute;
  top: -10px; left: 50%;
  transform: translateX(-50%) rotate(-4deg);
  width: 56px; height: 22px;
  opacity: 0.85;
}
.tape-red { background: var(--red); }
.tape-navy { background: var(--navy); }

.poly-img {
  aspect-ratio: 1 / 1.05;
  border-radius: 1px;
  position: relative;
  overflow: hidden;
  margin-bottom: 14px;
}
.poly-no {
  position: absolute;
  bottom: 8px; right: 8px;
  background: rgba(255,255,255,0.85);
  color: var(--ink);
  font-size: 0.55rem;
  padding: 2px 6px;
  letter-spacing: 0.1em;
}

.grad-1 { background: linear-gradient(135deg, #efe9d4 0%, #d8c9a8 100%); }
.grad-2 { background: linear-gradient(135deg, #e8ddc6 0%, #b9462f 130%); }
.grad-3 { background: linear-gradient(135deg, #dfe6ea 0%, #c3a9b0 100%); }
.grad-4 { background: linear-gradient(135deg, #efe7d6 0%, #cdbfa0 100%); }
.grad-5 { background: linear-gradient(135deg, #f0ead7 0%, #d6c08a 100%); }

.poly figcaption h3 { font-size: 1.05rem; font-weight: 700; margin-bottom: 4px; }
.poly figcaption p { font-size: 0.72rem; line-height: 1.35; }

.poly-made { grid-column: auto; }
.made-to-order {
  background: repeating-linear-gradient(45deg, #ece3cf, #ece3cf 12px, #e3d8bf 12px, #e3d8bf 24px);
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  text-align: center;
  gap: 8px;
  padding: 14px;
}
.cross { color: var(--red); font-size: 1.4rem; }
.mto-title { font-family: var(--serif); font-style: italic; font-weight: 600; font-size: 1rem; }
.mto-sub { font-size: 0.5rem; color: #6b665d; letter-spacing: 0.1em; }

/* ===== COLOURWAY ===== */
.colourway { padding: 10px 0 40px; }
.swatches {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 30px;
  margin-top: 36px;
}
.dot {
  display: block;
  aspect-ratio: 1;
  border-radius: 50%;
  margin-bottom: 18px;
  box-shadow: inset -10px -14px 30px rgba(0,0,0,0.18);
}
.dot-red { background: radial-gradient(circle at 35% 30%, #e8453f, #cf2026); }
.dot-black { background: radial-gradient(circle at 35% 30%, #2c2c34, #0c0c12); }
.dot-white { background: radial-gradient(circle at 35% 30%, #ffffff, #e6e4dc); box-shadow: inset -10px -14px 30px rgba(0,0,0,0.08), 0 0 0 1px rgba(0,0,0,0.06); }
.dot-navy { background: radial-gradient(circle at 35% 30%, #2c4374, #14223e); }

.swatch-meta { display: flex; justify-content: space-between; align-items: baseline; border-top: 1px solid var(--line); padding-top: 8px; }
.swatch-meta strong { font-size: 0.62rem; letter-spacing: 0.1em; }
.hex { font-size: 0.55rem; color: var(--gray); }

.leaf { text-align: left; color: var(--ink); font-size: 1.4rem; margin: 50px 0; }

/* ===== SPEC CARDS ===== */
.specs {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 22px;
  margin-bottom: 90px;
}
.spec-card {
  position: relative;
  padding: 26px 28px 30px;
  border-radius: 3px;
  min-height: 150px;
}
.spec-card .num {
  position: absolute;
  top: 22px; right: 26px;
  font-size: 1.4rem;
  font-family: var(--serif);
  font-style: italic;
  opacity: 0.5;
}
.spec-card .num.red { color: var(--red); opacity: 0.7; }
.card-tag { display: inline-block; font-size: 0.55rem; letter-spacing: 0.16em; padding: 4px 10px; border: 1px solid currentColor; border-radius: 2px; margin-bottom: 18px; opacity: 0.8; }
.spec-card h3 { font-size: 1.5rem; font-weight: 700; margin-bottom: 12px; }
.spec-card p { font-size: 0.85rem; line-height: 1.55; max-width: 360px; }

.spec-card.dark { background: var(--ink); color: var(--paper); }
.spec-card.navy { background: var(--navy); color: var(--paper); }
.spec-card.light { background: var(--paper-2); color: var(--ink); border: 1px solid rgba(0,0,0,0.12); }

.sizes { display: flex; gap: 10px; margin-top: 6px; }
.sizes span {
  width: 40px; height: 40px;
  border-radius: 50%;
  border: 1px solid var(--ink);
  display: flex; align-items: center; justify-content: center;
  font-family: var(--mono);
  font-size: 0.7rem;
}

/* ===== WHY ===== */
.why { margin-bottom: 90px; }
.why-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 30px;
  margin-top: 10px;
}
.why-col { border-top: 1px solid var(--line); padding-top: 18px; }
.why-no { font-size: 0.7rem; display: block; margin-bottom: 14px; }
.why-col h3 { font-size: 1.25rem; font-weight: 700; margin-bottom: 10px; }
.why-col p { font-size: 0.85rem; line-height: 1.55; }

/* ===== CTA ===== */
.cta {
  background: linear-gradient(135deg, #d92d2d 0%, #b01d24 100%);
  color: #f6ece0;
  border-radius: 4px;
  padding: 70px 60px;
  margin-bottom: 60px;
}
.light-tag { border-color: rgba(255,255,255,0.6); color: #f6ece0; }
.cta-head { font-family: var(--serif); font-weight: 800; font-size: clamp(2.4rem, 5vw, 3.6rem); line-height: 1.05; margin-bottom: 18px; }
.cta-italic { font-style: italic; font-weight: 700; color: #f3d9cf; }
.cta-sub { font-size: 0.95rem; max-width: 420px; line-height: 1.55; margin-bottom: 34px; opacity: 0.92; }

.cta-btn {
  display: inline-flex;
  align-items: center;
  gap: 14px;
  background: #fbf6ef;
  color: var(--ink);
  text-decoration: none;
  padding: 14px 24px;
  border-radius: 40px;
  font-size: 0.85rem;
}
.cta-btn .mono { font-size: 0.6rem; letter-spacing: 0.12em; }
.cta-btn strong { color: var(--red); font-family: var(--mono); font-size: 0.85rem; }
.cta-btn .arrow {
  background: var(--ink); color: #fff;
  width: 26px; height: 26px; border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  font-size: 0.8rem;
}
.cta-foot { margin-top: 30px; font-size: 1rem; color: #f3d9cf; }

/* ===== FOOTER ===== */
.footer {
  padding: 26px 0 40px;
  font-size: 0.58rem;
  letter-spacing: 0.14em;
  color: #5c574f;
}

/* ===== RESPONSIVE ===== */
@media (max-width: 860px) {
  .page { padding: 0 24px; }
  .idea { grid-template-columns: 1fr; gap: 30px; }
  .polaroids { grid-template-columns: repeat(2, 1fr); }
  .swatches { grid-template-columns: repeat(2, 1fr); }
  .specs { grid-template-columns: 1fr; }
  .why-grid { grid-template-columns: 1fr; }
  .cta { padding: 44px 28px; }
}

@media (max-width: 480px) {
  .polaroids { grid-template-columns: 1fr; }
  .swatches { grid-template-columns: 1fr; }
  .hero-foot { flex-direction: column; align-items: flex-start; }
}